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Media Contact: Brad Davis
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Freedom Scientific Announces New RUBY Handheld Video Magnifier

(St. Petersburg, Florida - June 05, 2009)

Freedom Scientific today announced the new RUBY® handheld video magnifier. The RUBY contains a small camera and displays images on a brightly lit 4.3-inch screen. The magnification level can be varied from 2x to 14x with none of the distortion that one experiences with traditional magnifying glasses. The compact, lightweight design with a folding handle allows the RUBY to be easily slipped into a pocket or purse ready for use at any time. Use the RUBY to verify a prescription at the pharmacy, read the menu at a restaurant, fill out a check at the bank, read item labels at the grocery store, and much more.

The RUBY is extremely easy to use. Simply flip out the handle, turn it on with a push of a button, and use it as you would any glass magnifier. With the handle folded underneath, rest it directly on a document, and use the zoom button to adjust the magnification for the best reading comfort. A single button can switch between five different viewing modes – full color for viewing photos and four enhanced contrast modes for reading text. For items on high shelves, a Freeze Frame button lets you capture the image and bring it close for easier reading.

The RUBY operates for more than 2 hours on its included rechargeable batteries. You can also use 4 AAA alkaline batteries.

"The RUBY is our smallest video magnifier yet," said Brad Davis, Vice President of Freedom Scientific. "It's a great companion to our TOPAZ® desktop video magnifier line and our other low vision solutions, MAGic® screen magnification software, the SARA™ scanning and reading appliance, and our ONYX® portable low vision cameras. It reaffirms Freedom Scientific's commitment to providing the most fully-featured line of technology solutions for the visually impaired."

The RUBY is priced at $745 and will be available for purchase in July 2009. For more information including specifications, visit or contact Freedom Scientific at 800-444-4443 or 727-803-8000.

About Freedom Scientific

Freedom Scientific is a leading worldwide brand of assistive technology products for those with vision impairments. Freedom Scientific is part of Vispero™. Vispero has its headquarters in the USA and the Netherlands, and offices in Switzerland, Belgium, Canada, Germany and the United Kingdom. Through Vispero's multi-tier distribution, Freedom Scientific products are available in more than 70 countries worldwide.

Freedom Scientific® and its products are registered trademarks in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.